In this age of advertising and brands flowing money to grab the attention of the consumers, there are few ads which make the cut and leave an impression.
Diwali is a time when almost every brand rolls out offers and bring new ads to entice consumers. While all the e-com players like Amazon, Flipkart, Snapdeal, etc. have flooded the TV and Digital space with their promotions like The Great Indian Festival, Big Billions Day, Unbox Zindagi and others where the primary focus is just pure deals and offers on products, there are few others which have stood out!
I particularly loved these two this Diwali season:
Amazon Kindle Ad:
Though I couldn’t find the ad on digital space, I am sure you must have seen it. It depicts a girl reading biographies of inspiring people/ players like Kalpana Chawla, Ronaldo and finally showing off her skills on a football playground. This ad touches you in many ways:
- Clearly points out why reading is important and how if the habit is developed at an early stage in children can help in nurturing their minds
- Focuses on girl child and also subtly encourages sports. Bang on in context with the recent Olympic and Paralympic wins.
- Also, hints at the kind of books a child should read.
#FlipWithDell by Dell India:
More than the product placement of Dell, I loved the progressive concept of the ad. A women entrepreneur finishing up some crucial office work while husband helping in the kitchen so that the festivities are still on. Dell has beautifully tied its product in the ad that you don’t miss it.
What are your favorite ads this festive season?