There are very few occasions these days when ads on Indian Television really make sense. Came by few last week which are cut above the rest and worth mentioning!
Ariel – #Sharetheload ad:
The recent Ariel ad which highlights the position of women in our society and emphasizes on sharing of household work among couples is completely bang on! Why only a woman is responsible to cook, to do laundry, to clean and manage the entire household? Why a man can’t help in the household chores? This ad has been clearly able to pin-point the root cause and hit the right chord by talking about a social change and subtly placing its brand.
Do have a look!
Fevicol – Govinda Ek, Dahi Handi Anek:
Pidilite has made its name in the advertising world with its unique and innovative ads for Fevicol. We have grown up watching their ads and literally wait for them to bring gems, one after the other. And they do not fail to match up our expectations. Here is another one from their stable!
One month to go for the Festival of Colors – Holi, Pidilite has come up with its new ad for Fevicol. With full fervor of Dahi handi, Catchy tune and Govindas piled up like the unbreakable bond of Fevicol, the brand has yet again proved that why it is considered as the king of advertising industry.
Birla Sun Life Insurance Ad: #Khudkokarbuland
Though all Life Insurance ads look the same, this one does stand out! It touches upon a lot many emotions – fear of getting sick, confidence of being in control of the situation and joy of seeing your loved ones happy and the most impressive part of the ad is it all seems justifiable when you relate it to the main concern of the ad.
The above ad is 2nd in the ‘#Khudkokarbuland’ series of Birla Sun Life Insurance. The first being another heart warming one which focuses on the story of a father’s efforts in providing his autistic child a normal life to include him in the mainstream society. You can watch it here.
Do let me know which are your current favorite ads on Indian Television. I can always update the list! 🙂