What ROBINHOOD ARMY and ZOMATO are doing to end the hunger of many?


Winston Churchill once said, “We make a living by what we get, but we make a life by what we give.”

One of my friends is a big foodie and keeps writing reviews on ZOMATO. Recently during a conversation with him, he talked about the two groups he joined – Indian Fiction Book Club and ZOMATO Charity Food Drive. The Indian Fiction Book club is a club which promotes Indian authors in the genre and make the readers aware about not so popular writers and their works.

The one which got me more interested was ZOMATO Charity Food Drive. I asked him more about it as I had never heard of this initiative and what it does. As the name suggests, the initiative is a social cause aimed at providing food for the homeless and the underprivileged people of our society. But how it functions is something amazing.

What is ZOMATO Charity Food Drive?

My friend got to know about this initiative in one of the meet-ups which ZOMATO organizes for the foodies. An organization named ROBINHOOD ARMY that works to get surplus food from restaurants to the less fortunate in India and Pakistan had partnered with ZOMATO to get more people and restaurants involved in this amazing cause. The process is quite simple.


This drive happens once in 2-3 weeks in a city. Considering ZOMATO’s reach, I can only say it should grow in time.

How joining of ZOMATO foodies help this initiative?

ZOMATO is one hub for people in metro cities to check out restaurants and their ratings. We pick/chose restaurants on the basis of their ratings and reviews. Once ZOMATO foodies come into the picture, these restaurants tend to give extra as they share a personal bond with the customer and would like that bond to grow stronger. There is no better form of publicity than the Word of Mouth publicity. A restaurant would never want to come in bad books of any influencer.

Whatever the reason may be, the end result is commendable. I really appreciate the thought behind the initiative and kudos to the ROBINHOOD ARMY who are doing it religiously for so long. I was reading an article on them at The Guardian and couldn’t help but give a standing ovation to the people behind this beautiful initiative. Quoting from the article, “In 2012, up to 10,000 were fed solely on leftovers from 16 weddings held on Akshaya Tritiya, a day considered auspicious for Hindus to tie the knot.” itself explains the situation of food wastage in our country.


Started in Aug 2014, the organization has become 1000+ volunteer strong spread across 18 cities and had fed around 200,000+ people so far. If you visit their FB page, you will see the smiling faces of small kids happily posing for a picture with the RHA members. The joy in the eyes of these small kids and the selfless service of the volunteers will leave an impression in your heart. The way these people are giving back to the society not only deserves accolades but deserves more support from us. They have a section where Colleges, Restaurants, and General People can register as volunteers. The only way to appreciate this cause will be to join them in their mission to eradicate hunger.

I believe more and more organizations and more and more individuals should come forward to support such initiatives. There are small kids who sleep hungry on our city streets and we tend to waste food in our plates, in our kitchens, and in the restaurants when we eat out. If you want to contribute to this cause in your small way, start with ‘Not Wasting Food Anymore’. Always remember that one chapatti you are leaving in your plate can feed a kid right at the crossing 4 blocks away.

You also don’t need a ZOMATO or ROBINHOOD ARMY to support this cause. People who frequent particular restaurants can reach out to them and ask for help. The only thing needed is an awakened mind and selfless conscious to help out the less fortunate people of our society. Wedding Season is around. If people are aware of this initiative, they can ask the ROBINHOOD ARMY for help and make sure the leftover food reaches out to the homeless and hungry souls.

We just need a HEART to make a START and a willingness to GIVE to make this world a better place to LIVE.


Disclaimer: The logos used above are registered with the respective organizations.

Resurgent Rajasthan ad – Another marketing faux pas inadvertently showing child labor

Was watching TV in the afternoon and chanced on the #ResurgentRajasthan ad by Rajasthan government featuring one of my favorite actors Irrfan Khan. It’s great to see Rajasthan promoting investment opportunities in the state, but I do not want to highlight on this.

What pinched me in the ad is the treatment of ‘Bhima’, the child actor in the ad by the lead actor Irrfan Khan. It shows Bhima cooking for Irrfan Khan using solar power and the way Irrfan Khan orders him during the ad looks nothing short of child labor. I am sure it will be unintentional, but the whole exchange of dialogues among Irrfan Khan and ‘Bhima’ is in poor taste.

I watched the other ads which are made for the campaign on the Resurgent Rajasthan YouTube Channel, but they don’t seem to be on TV. I am not sure why they specifically chose this ad when others do not echo any such sentiment.

A similar incident depicting child labor which happened in recent past in April 2015 was a newspaper ad by Kalyan Jewellers featuring Aishwarya Rai where she was shown reclining under a parasol held over her head by a boy. The ad got a lot of flak from people and child right activists wrote to Aishwarya Rai for her comments; to which she responded back saying she was not involved in the final creative published by the company. (Link here) Later on, Kalyan Jewellers posted an apology on their Facebook page saying, “The creative was intended to present the royalty, timeless beauty and elegance. However, if we have inadvertently hurt the sentiments of any individual or organization, we deeply regret the same. We have started the process of withdrawing this creative from our campaign”.

The only point which I want to make is ‘do responsible advertising’. Be sensitive about what you are portraying in your ads. Do not promote ills like child labor, dowry, casteism, etc. even unintentionally, especially when India is struggling hard to get rid of these evils which are ingrained in our society and culture.

Hope the agency behind Rajasthan government’s #ResurgentRajasthan campaign realizes this and put a halt to such an advertisement.

How to find a hobby? Here is your simple guide.

We all work for a living and sometimes are too engrossed in doing so that we forget there is more to life than just work and attending family matters. In the race of moving ahead than your peers, getting those brownie points from your bosses, chasing deadlines and anxiously waiting for the appraisal cycle to add those peanuts in your salary, we are forgetting ourselves. We are always so worked up that we miss the ‘ME’ time to re-energize our cells.

We all had one or more hobbies since the time we were kids. Be it painting, doodling, reading, writing, cooking, clicking pictures, dancing, learning music and what not. I may not be wrong if I say at some point of your life you also must have thought that these hobbies can be pursued as a profession as well. Some of you might have done the same, but this blog piece is for those of you who have completely forgotten about their passions.

Our hobbies make us free from the worldly troubles. You forget about tensions, the work, family issues for those few hours and give that time to yourself. Pursuing a hobby relieves you from stress and relaxes your mind, body, and soul.

Even if you don’t know what you like doing in your free time, explore. Below are couple of starters which you can try out:

  • Examine your skill set and personality: If you love makeup, accessorizing, follow fashion trends, you could be a fashion blogger. If you are good at handling kids and teaching them, you could volunteer as a teacher for underprivileged kids. Start with listing down your personality traits and skills that can help you identify your passions.

Continue reading How to find a hobby? Here is your simple guide.

Why is it important to take chances in life?


Had a brief chat with someone today. She is working with a digital media firm and earning a decent package. The girl told me how bored she is, doing the same sort of job for past 1 and a half year and needs a change. There is no application of mind and she just needed to put in some figures here and there. I am sure her role would be much more than that and she was just frustrated because of the mundane nature of her work and hence was only concentrating on the sad part of the business. Continue reading Why is it important to take chances in life?

What is your Life Friendship Equation?

Had a visit from my closest friend from my college days last week. One might find it a casual affair, but the unusual part was we were meeting after almost a year in spite of being in the same city. The evening was super fun and I didn’t want it to end but as they say, “all good things must come to an end” and the evening ended with a promise to meet sooner. Now, how sooner is something which we need to figure out? Continue reading What is your Life Friendship Equation?