My favorite ads this Diwali Season

In this age of advertising and brands flowing money to grab the attention of the consumers, there are few ads which make the cut and leave an impression.

Diwali is a time when almost every brand rolls out offers and bring new ads to entice consumers. While all the e-com players like Amazon, Flipkart, Snapdeal, etc. have flooded the TV and Digital space with their promotions like The Great Indian Festival, Big Billions Day, Unbox Zindagi  and others where the primary focus is just pure deals and offers on products, there are few others which have stood out!

I particularly loved these two this Diwali season:

Amazon Kindle Ad:

Though I couldn’t find the ad on digital space, I am sure you must have seen it. It depicts a girl reading biographies of inspiring people/ players like Kalpana Chawla, Ronaldo and finally showing off her skills on a football playground. This ad touches you in many ways:

  • Clearly points out why reading is important and how if the habit is developed at an early stage in children can help in nurturing their minds
  • Focuses on girl child and also subtly encourages sports. Bang on in context with the recent Olympic and Paralympic wins.
  • Also, hints at the kind of books a child should read.

#FlipWithDell by Dell India:

More than the product placement of Dell, I loved the progressive concept of the ad. A women entrepreneur finishing up some crucial office work while husband helping in the kitchen so that the festivities are still on. Dell has beautifully tied its product in the ad that you don’t miss it.

What are your favorite ads this festive season?

 

Top 3 Ads which hit the Indian Television last week!

There are very few occasions these days when ads on Indian Television really make sense. Came by few last week which are cut above the rest and worth mentioning!

Ariel – #Sharetheload ad:

The recent Ariel ad which highlights the position of women in our society and emphasizes on sharing of household work among couples is completely bang on! Why only a woman is responsible to cook, to do laundry, to clean and manage the entire household? Why a man can’t help in the household chores? This ad has been clearly able to pin-point the root cause and hit the right chord by talking about a social change and subtly placing its brand.

Do have a look!

Fevicol – Govinda Ek, Dahi Handi Anek:

Pidilite has made its name in the advertising world with its unique and innovative ads for Fevicol. We have grown up watching their ads and literally wait for them to bring gems, one after the other. And they do not fail to match up our expectations. Here is another one from their stable!

One month to go for the Festival of Colors – Holi, Pidilite has come up with its new ad for Fevicol. With full fervor of Dahi handi, Catchy tune and Govindas piled up like the unbreakable bond of Fevicol, the brand has yet again proved that why it is considered as the king of advertising industry.

Birla Sun Life Insurance Ad: #Khudkokarbuland

Though all Life Insurance ads look the same, this one does stand out! It touches upon a lot many emotions – fear of getting sick, confidence of being in control of the situation and joy of seeing your loved ones happy and the most impressive part of the ad is it all seems justifiable when you relate it to the main concern of the ad.

The above ad is 2nd in the ‘#Khudkokarbuland’ series of Birla Sun Life Insurance. The first being another heart warming one which focuses on the story of a father’s efforts in providing his autistic child a normal life to include him in the mainstream society. You can watch it here.

Do let me know which are your current favorite ads on Indian Television. I can always update the list! 🙂

Review of OLX Aadhe tere aadhe mere ad

I have been a great fan of OLX ads. The ‘womaniya’ ad, the Kapil Sharma series and the ad where an old couple sells the old items to sponsor their daughter’s honeymoon were ‘spot on’ in selling the concept of the portal.

But their recent ‘Aadhe tere – Aadhe mere’ ad capturing the story of Nitin and Neetu, a working couple doesn’t make sense to me.

The story of the ad goes like this:

Neetu and Nitin are a working couple. Nitin takes few extra minutes to get ready while Neetu waits near the car. Nitin finally drops Neetu at her office telling her that he will pick her up at 6:30 pm. Later that day, he texts her that he will be an hour late and later cancels the plan and asks her to take a taxi to home.

Neetu shares with him that she used to be MORE INDEPENDENT before marriage. That triggers Nitin to sell their car on OLX and buy 2 new cars. One for himself and one for his wife.

Here is the video version:

Okay. Now, I have few questions from the ad maker.

  1. Since when a car is symbolic of independence? A lot of women travel in public transport are still very much INDEPENDENT. Relation of owning a car and being independent was inexplicable to me.
  2. Now, Neetu being portrayed as a woman of today is believed to take her own decisions rather than feeling helpless. She can buy a car if she thinks she wants one.
  3. How Neetu used to travel before marriage? Assuming, she used to own a car/used to drive her parent’s car, then it must be very clear to her that she can’t live without it and should have arranged for it without cribbing about it after marriage.
  4. Didn’t understand the logic of selling the car here and buying 2 cars. The car wasn’t giving any trouble nor was Nitin seen as a guy keen to sell his car. The ad showed no reason to sell the car and buying 2 instead. He could have easily bought one more for his wife. 😛
  5. And when everyone is talking about carpooling, here is the OLX ad promoting ‘A car to each one’. Hmm!

What I had loved in previous OLX ads:

  • Communicated the platform effectively: The #BechDe tagline was prominent enough and the communication was depicted very strongly via creative.
  • Correct Brand Placement: The story was weaved around the service and not otherwise.
  • Creating a need: The ads which I talked about at the start of my post were focused at creating a need within Indian people to sell off their old stuff. People just dump their old items in a store and never look at it. OLX ads were focused on telling the Indian society how their junk can be a treasure trove for them and could help others as well.

I found all of this missing in their recent ad.

OLX had tried to touch an emotional chord but has failed. I don’t know why brands and companies unnecessarily take the emotional route when it’s not needed. The ad makers create an emotional story and weave the product/service somewhere in between without giving a thought whether the concept makes sense for the brand.